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Multimethodology, or mixed methods research, is an approach to professional research that combines the collection and analysis of quantitative and qualitative data Creswell, John (2004). Educational Research: Planning, Conducting, and Evaluating Quantitative and Qualitative Research. Prentice Hall. ISBN 9780131127906. .
The term \'multimethodology\' appears to be more widely used in operations research than in other branches of social science.
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There are two broad classes of research studies that are currently being labeled “mixed methods research”: (1) single approach designs (SADs) in which additional qualitative and/or quantative strategies are employed to enhance research quality; and (2) mixed approach designs (MADs). These definitions require that a distinction be made between research strategies and research approaches.
A research strategy is a procedure for achieving a particular intermediary research objective—such as sampling, data collection, or data analysis. We may therefore speak of sampling strategies or data analysis strategies. The use of multiple strategies to enhance construct validity (a form of methodological triangulation) is now routinely advocated by most methodologists. In short, mixing or integrating research strategies (qualitative and/or quantitative) in any and all research undertaking is now considered a common feature of all good research.
A research approach refers to an integrated set of research principles and general procedural guidelines. Approaches are broad, holistic (but general) methodological guides or roadmaps that are associated with particular research motives or analytic interests. Two examples of analytic interests are population frequency distributions and prediction. Examples of research approaches include experiments, surveys, correlational studies, ethnographic research, and phenomenological inquiry. Each approach is ideally suited to addressing a particular analytic interest. For instance, experiments are ideally suited to addressing nomothetic explanations or probably cause; surveys—population frequency descriptions, correlations studies—predictions; ethnography—descriptions and interpretations of cultural processes; and phenomenology—descriptions of the essence of phenomena or lived experiences.
In a single approach design (SAD) only one analytic interest is pursued. In a mixed approach design (MAD) two or more analytic interests are pursued. NOTE: a mixed approach design may include entirely “quantitative” approaches such as combining a survey and an experiment; or entirely “qualitative” approaches such as combining an ethnographic and a phenomenological inquiry.
A word of caution about the term “multimethodology:” It has become quite common place to use the terms "method" and "methodology" as synonyms (as is the case with the above entry). However, there are convincing philosophical reasons for distinguishing the two. "Method" connotes a way of doing something—a procedure. "Methodology" connotes a discourse about methods—i.e., a discourse about the adequacy and appropriateness of particular combination of research principles and procedures. The terms methodology and biology share a common suffix "logy." Just as bio-logy is a discourse about life—all kinds of life; so too, methodo-logy is a discourse about methods—all kinds of methods. It seems unproductive, therefore, to speak of multi-biologies or of multi-methodologies. It is very productive, however, to speak of multiple biological perspectives or of multiple methodological perspectives.
The case for multimethodology as a strategy for intervention and/or research is based on four observations:
But there are also some hazards to multimethodological approaches. Some of these problems include:
Multimethodology is desirable and feasible because it gives a more complete view, and because the requirement during the different phases of the intervention (or research project) make very specific demands on a general methodology. While it is demanding, it is more effective to choose the right tool for the job at hand.
Multimethodology is criticized by the followers of incompatibility thesis - particularly post-structuralist and post-modernists, who argue that quantitative and qualitative research paradigms should not be mixed and that multimethodology is inherently wrong. In this context, the multimethodology can be known as compatibility thesis or pragmatist paradigm. The pragmatist paradigm has been gaining in popularity since 1980s. (Onwuegbuzie, Anthony and Leech, 2005)
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